Yes, I’m putting an analysis of your audience before a discussion of your idea, your core message, or what you think your readers need to hear. You need to understand your audience deeply before you can consider how to craft a promise to the reader that will be compelling. Always, always write with your reader in mind.
So, read this post about understanding your core audience, write answers to the questions below, and discuss your answers with somebody who can help you consider different angles on your core audience:
- How would you define your audience for a book?
- What unique interests (those that overlap with your book topic) do the members of your audience hold?
- What are their struggles, concerns, pain points?
- What are their expectations?