Begin with the end in mind. This is the advice of the late Stephen Covey, author of The 7 Habits of Highly Effective People, which has sold more than 25 million copies since it was first published in 1989. If it worked for him . . .
Read my post on four questions to help you determine your writing goals. Then consider the following questions and discuss your answers with somebody who knows you and your ambitions well:
- What are your goals—personal and professional—and how do they relate to writing a book?
- How will you promote the book?
- Do you already have a platform (a brand or presence) through which you are connecting with a potential audience? How are you connecting with them?